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How do you get women to buy more business attire?
Jones New York is running a smart campaign to inspire women to excel in their careers.(I saw this ad in Grand Central on the last day I took the MetroNorth train home.)Thesite has some gorgeous images shot by Annie Leibovitz in Grand Central Station.
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Do you own too much stuff?
If you can’t fit everything you own into your home, you don’t need it. The exception may be if you live in a NYC apartment. Not that I’m one to talk. During my move, I consolidated two storage units in two different states into...
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On hiatus
Sorry, no posts for a week or two. I’m driving across the country to relocate for a new gig.In the meantime, you can follow @AskACopywriter on twitter for updates...
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When are you better off not advertising?
Does Shell really expect anyone to react positively about a “delivering better energy solutions” campaign after the BP disaster in the Gulf?I actually like the copy and layout, but...
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When are you better off not advertising?
Does Shell really expect anyone to react positively about a “delivering better energy solutions” campaign after the BP disaster in the Gulf?I actually like the copy and layout, but...
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Is your customer a moving target?
I walked past these ads for months without giving them a thought. Now that I’m a new Dad, they’ve been putting a smile on my face every morning.
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